This year has been a tough one in many ways. From a super-charged election season to the looming threat of climate change and the many natural disasters it causes, 2016 has changed the face of the globe in more ways than one.
With these many changes also comes the pressure for business to change as well. The election caused many to question the ethics of corporations in politics, and consumers asked themselves more and more what businesses were doing to improve the world.
So in 2017, it is imperative that companies take these concerns to heart, and embark in campaigns that better the globe and the people that live in it.Embed from Getty Images
Luckily, many companies have already taken this advice to heart. The trends of eco-friendly transportation and plastic bag bans have taught us that companies are willing to adjust to their customers demands.
Still it is not enough.Embed from Getty Images
So what should companies do?
Fast Company has urged companies across the globe to take a Year of Service. A commitment to “cultivating more empathetic leaders and employees inside their walls and customers outside of them.”
Among some of the companies taking this initiative, “Airbnb is tapping the power of its platform to offer free, short-term housing by matching up service year corps members with local hosts when they move to new communities. Joe Gebbia, cofounder and chief product officer at Airbnb, has called on the tech community to follow suit in putting resources behind service years. The idea, he says, ‘puts into action what we stand for: empowering people to make transformative changes in their lives and the lives of others.'”Embed from Getty Images
Whether it’s as simple as volunteering for a day inside your community or donating a portion of proceeds to a local cause, companies have a responsibility to help their communities in any way they can.
So as the new year fast approaches, think of the ways your business can become a better global citizen. Your customers demand it of you.
Cover photo courtesy of pixabay.com