What is BusinessDesigned?

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.”  

–Don Norman

Embed from Getty Images

How many times have you walked down a street, and found yourself stopping at a shop window, marveling at the beautiful display of items designed to draw you in? For me, the times are countless. I am a complete sucker for good design. Whether it is simple, intricate, minimalist or all-encompassing, good design should and will stop you in your tracks.

Now, you have entered the store. Once again, you stop. You take in the objects around you. Have they been mass-produced? Are they from local designers? Where are they made and for what reason? What is the difference between a designer handbag and one made from a small studio in someone’s backyard?

This blog is designed to answer those questions. To explore what makes design good or not so good. To try to get at the root of what makes someone walk into a shop and decide to buy something.

This blog is also about understanding the ethics and business practices that come along with all things designed. What makes a shop owner deal in locally sourced products or buy from local designers over mass-produced designer brands? Is one way better than the other? What are the implications of buying from companies with questionable labor practices or that use unsafe chemicals in their products?

I think these are questions worth looking into. Over the next few months, I will be exploring topics related to design, ethics, and practices of both creators and businesses. Each week, this blog will research why the design of a business, and the designed products businesses sell, matter.

Cover photo courtesy of https://commons.wikimedia.org



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